Stating the obvious

Providing proof is an important part of creating a credible, memorable message. But you don't have to prove things that are obviously true.

Sounds obvious, right?

The National Post has a humorous round-up of some of the serious but unnecessary research conducted over the last year. Examples include these "discoveries":

• Eat less and you won't get fat.
• Divorce isn't a whole lot of fun.
• Many drivers exceed the speed limit.

Enjoy!