Is Blogging Dead?

Blogs are the new publishing tools of the Internet. Now, with just a Web browser and an Internet access account, anybody can publish their own Web site (after all, a blog is just a Web site).

But does this makes blogs good? Or useful? Or effective business tools? Business consultant David Maister doesn't necessarily think so. He argues that blogs give a short hit of instant gratification, but unless you're committed to it, your blog will die a swift death.