Professional Web copywriter Maria Veloso has written an excellent overview for Web site owners, Web designers and on-line copywriters. You don't have to be a techie to understand her ideas; in fact, they are deliberately not aimed at techies. Rather, they talk about the principles of writing sales copy for the Web.
In terms of message management, I love her idea that your Web copy should sound like editorial, not advertising. In other words, provide information first, promotion second.
0 comments:
Post a Comment